Cool Weather, Warm Welcome: How to Amp Up Your Winter Curb Appeal

As winter sets in, there's a unique opportunity to enhance your home's curb appeal and make it stand out even in the chilliest...

Josh Dawson

January 22nd, 2024

5 min read

As winter sets in, there's a unique opportunity to enhance your home's curb appeal and make it stand out even in the chilliest season. While many homeowners associate exterior improvements with warmer months, there are plenty of ways to showcase your property's charm during the winter.

Why should you take the time and energy to amp up your home’s curb appeal when the weather is working against you and your landscaping isn’t in season? According to a study featured on the Martha Stewart website, 75% of home shoppers want a home’s exterior to look impeccable. Many cite it as the number one reason to buy—or not buy—a home.

In this blog post, I'll explore simple and effective tips to amp up your winter curb appeal, ensuring your home leaves a lasting impression on visitors and potential buyers.

1. Illuminate with Elegance

Create a magical ambiance during winter nights by strategically designing your outdoor lighting. Subtle, warm-toned lights along your driveway, walkways, and accentuating architectural features can create a welcoming glow, while string lights add a whimsical touch. Consider using solar-powered or energy-efficient LED lights to add charm without increasing your energy bills.

2. Incorporate Seasonal Greenery

While flowers may be dormant, winter offers a chance to showcase the beauty of evergreen plants. Potted evergreens, wreaths, and garlands add a touch of greenery that will last all year long, exuding freshness and life in an otherwise somewhat drab season. For a pine tree look, try Blue Point Juniper. Looking for something leafier? Check out Green Mountain Boxwood and Teddy Bear Magnolia. For the best options in your environment, look up your Plant Hardiness Zone and talk to a local nursery.

3. Create a Cozy Entrance

Create an inviting entryway by adding elements just for the winter to your front door. A stylish doormat and perhaps a rustic bench or sleek chairs can transform your entrance into a pleasant space that welcomes visitors. Choose colors, textures, and design styles that complement your home's exterior, and be sure to not overdo it. You want the space to feel cozy—not cluttered.

4. Clear Pathways

Keep pathways and driveways clear of any mud, debris, or potential hazards. Regularly sweep and maintain high traffic areas to ensure safe access to your home. If you live somewhere snowy, be sure to keep paths free of ice and snow. Taking the time to meticulously clear pathways in winter not only enhances safety, but also showcases your property as clean and well-maintained to potential buyers.

5. Dress Your Windows

Make your home look inviting from the outside by paying attention to your windows—inside and out. Thoroughly clean the glass to allow natural light to pour in, and consider adding window decorations or curtains that complement your winter aesthetic without being holiday-specific. From the outside, these touches will make the inside look even more enticing—especially for home shoppers.

6. Upgrade Your Outdoor Seating

Surprise your visitors with a cozy outdoor seating area that functions all year long. You can do this by arranging weather-resistant chairs and cushions around a fire pit or outdoor heater, creating an inviting space for gatherings and entertaining. This not only adds to your home’s curb appeal, but also sells the idea of your home’s outdoor entertainment space as an asset even in the winter months.

7. Consider Your Color Palette

Any outdoor decorating you do should harmonize with your home's exterior color palette. Choose decorations and outdoor accessories that complement your property's current hues, and avoid overwhelming or clashing with what you already have. Subtle, neutral tones often work well in winter, providing a sophisticated and inviting look. You can also opt for pops of color—but if you’re selling, choose hues with broad appeal.

8. Showcase Your Architecture

When you’re thinking about curb appeal, try to highlight the unique architectural features of your home by using strategically placed lighting or subtle decorations. Draw attention to elements like columns, eaves, or a striking front door. By accentuating these features, you create visual interest and make your home more likable in that first impression. Additionally, drawing attention to unique features makes a home stand out as memorable in a challenging market.

By following these tips, you can transform your home into a winter oasis that captivates both visitors and potential buyers. Remember, a well-maintained and inviting exterior sets the stage for a positive impression, regardless of the season. Embrace the magic of winter and let your home shine with warmth and charm.

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About the author

Josh Dawson

614.706.6288

Buying or selling real estate is more than a transaction—it’s a major life decision. You deserve a guide who brings not just experience, but clarity, strategy, and trust to the table. That’s where I come in. I was born and raised in Fostoria, Ohio—a blue-collar factory town where your word meant everything and people treated each other with respect. I come from a family of military veterans, tradesmen, and kind-hearted Midwesterners who taught me to do good, be good, and work hard. I carried those values with me to Ohio Wesleyan University, where I played football and graduated with the same commitment to perseverance and teamwork I bring to every client relationship today. My real estate career began not in Central Ohio, but as part of a Wall Street Journal Top 100 Team in Boston—one of the fastest-moving, most competitive markets in the country. Before real estate, I served in senior political roles, including State Director for the Massachusetts State Treasurer and Legislative Director in the State Senate. I even ran for State Representative and earned an endorsement from The Boston Globe—because I’ve always been driven to serve people, solve complex problems, and lead with integrity. Today, I bring those same values into my work as a real estate professional and former managing broker. I’ve led agents, negotiated complicated transactions, and taught hundreds of professionals how to master real estate contracts. I don’t just understand the fine print—I’ve taught from it. That insight often helps me make small but strategic contract adjustments that protect my clients or save them tens of thousands of dollars. I currently serve on the Columbus Realtors Broker Advisory Committee and am the Past-President of the Greater Dublin Realty Association, where I continue to advocate for professionalism, education, and client-first service across our industry. Clients know me for my steady communication and proactive approach. I hold weekly check-ins to ensure no one ever wonders, “What’s happening?” or “What’s next?” Whether I’m guiding a family through an emotional sale or helping a first-time buyer make a strong start, I act with clarity, empathy, and your long-term goals in mind. When I’m not working, you’ll often find me coaching my daughter’s softball team, spending time with my family, or fishing and boating in Port Clinton, where my parents now live. I live in Dublin with my amazing wife and our two beautiful daughters—and I consider it an honor to serve families across Central Ohio with focus, care, and professionalism. If you're ready to move forward with purpose, I’m here to help you do it wisely.